One on one

Making It Unique. Different. And Better.

We don't generate leads. We produce students that are hungry to learn, thirsty for our clients' services. We deliver people who are ready to enroll, people who create lifetime value for our clients year in and year out.

And we are unique, better than, and different from anyone else in the industry. We believe that what everyone else does will be outdated in six months. We believe their methods don't meet clients' needs. That's why we watch what everyone else is doing, and then we go the other way. This philosophy has fueled our success, and it will propel us forward.

Exclusive, High-Quality Traffic Sources

Strategic Partnerships

The quality of our leads starts with the partnerships we create between us and major players in the market. All of our partnerships are much more than just media buys. They are based on strategy, increasing the quality and credibility we bring to the table. Most of our strategic partnerships come from traffic sources that are untapped by, and unknown to, competitors in the education industry, giving them higher value in both quality and volume.

Unique Sources

We draw our leads from places the competition hasn't even begun to consider. We don't do this just to be different. This strategy builds unique competitive advantages for One on One and for our clients. Clients are able to see lower scrub rates due to the fact that a lot of our sources are untapped by other education aggregators. Our clients are often surprised by how small the percentage of traditional traffic sources (email, affiliates, banners, etc.) to overall volume is at One on One.

Matching Client Needs

Our advanced lead fulfillment service is a turnkey process that allows us to adjust our lead mix to our clients' needs on notice. If you want to increase the ratio of military leads, we can make that change. Want more graduate leads, our process allows us to make immediate changes to our lead-to-school paths, and immediate changes to traffic channels and school/lead type priorities.

This technology has allowed One on One to increase high-quality military lead output by 85%. Our post-graduate lead volume has exploded by 200%. Our clients have benefitted.

“One on One Marketing, Inc. is a great resource for online educational resources from Top Local Schools, Top Degrees, Top Schools, Latest Articles and information for students, families and working professionals. The team at One on One Marketing helped organize, develop and create a platform that our community portal website could use locally as well as nationally. Their professional sales staff, IT development team and billing office have made this module turnkey in our corporation. We appreciate their high degree of customer satisfaction and ability to build custom applications to fit our customer's needs. There is no need to look at any other application as they are very competitive in pricing and service. We look forward to a long-term relationship with One on One Marketing, Inc to create more customized opportunities with the education platform in the future.” Stacy Boysen-Krauck eMedia Manager Ozarksfirst.com

LeadScope™ Lead Management System

Lead-to-School Matching Technology

Because needs vary from school to school, our LeadScope™ technology allows One on One to instantaneously match leads with the schools that need them, based on the factors that matter most..

Lead Scoring and Verification Capabilities

LeadScope's™ predictive analytics allow us to score leads based on the factors our clients value most. These analytics are based on relevant customer data sets, and they provide yet another formidable tool in One on One's arsenal. With LeadScope™, we are able to optimize our channels and processes to produce the highest scoring leads possible for our clients.

Lead Conversion and Enrollment Service

Cost Per Student Enrollment

Conversion is only a part of the formula at One on One. We understand that, for our clients, it all comes down to getting enrollment for the lowest price possible. So we track the enrollment of our leads on a daily basis. Every change we make to our conversion process is influenced by Cost Per Student Enrollment (CPSE).

Enrollment Tracking and Trending

Our system allows us to forecast the CPSE of our lead channels 3 months into the future. This allows us to control our channels in a way that will minimize CPSE for our clients in the long-term.

Conversion & Quality

Refining our conversion process to deliver maximum quality at minimum CPSE is our mission. On every channel, we are constantly pushing new designs, new technologies, new conversion processes, and new messaging to achieve this mission. With our fingers on the pulse of each lead that passes through our system, we can make decisive moves to cut out bad quality and enhance the good for each individual school.

Unsurpassed Strategic Management

When you partner with One on One, you are joining forces with experience, innovation, and unsurpassed strategic vision. The online marketing team at One on One shares over 200 years of collective online experience in education lead generation. One on One boasts an astounding track record of breaking one barrier after another. With honed business instincts, blazing creativity, seasoned channel and campaign managers, and the quantitative discipline to back them up, One on One is the strategic partner you want in your corner.

I have worked with the One on One team for 5 years now. Their expertise and ability to think outside of the box has helped me to build a successful business. Their honesty and integrity stands out from anyone else in the business Thank you for years of dedication and hard work, I look forward to continued success!!!'” Anonymous

“This is why I NEED TO GO BACK TO SCHOOL!! I need a Career, something that will give me Hope for the Future, my own Money, and more Education than I have. It is time to move on with Life. I have been a House Wife, Mother & Grandma for what seems like all my life. IT IS MY TURN TO EXCEED IN LIFE ANOTHER WAY. I WANT SOMETHING MORE OUT OF LIFE.” Sincerely, Lisha Keener